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McDonald's pulls radio ad encouraging fast food over museum visits

The Canadian Press   Jan-12-2018

A McDonald's restaurant sign is illuminated in the Wrigleyville neighborhood of Chicago on April 20, 2009.

THE CANADIAN PRESS/AP, Charles Rex Arbogast


McDonald's has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after facing criticism.

Company spokesman Adam Grachnik said the 15-second ad, which played-down how interesting a dinosaur museum could be, was meant as a humorous promotion and in no way meant to offend.

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He said in an email that McDonald's appreciates that museums are trusted, respected and informative places about Canadian culture and apologizes for any offence.

Tracy Calogheros, CEO of Exploration Place in Prince George, B.C. raised concerns about the ad after hearing it on a local radio station.

She said she was taken aback at a company suggesting people not support important institutions like museums, and that people forget most museums are charities.

Calogheros said McDonald's contacted her personally to apologize for what she said was a poorly thought-out ad.

"I just think they had blinders on with their ad campaign and just didn't really see the impacts of the message they were sending."

She said museums build community and foster interesting discussions that leave visitors with positive lasting effects.

"The lasting effects coming out of a museum are something that more people are in pursuit of than the same lasting effects you may get out of a fast-food visit."


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