Job action by British Columbia public service workers is putting pressure on craft brewers, with the head of one industry group saying major players are facing a cash flow crunch while smaller breweries are contending with a boon in demand.

Ken Beattie, executive director of the BC Craft Brewers Guild, said the escalation of job action by the BC General Employees' Union to include all government-run liquor stores in the province is affecting brewers in different ways depending on their size.

"Our biggest members ... they're getting devastated," he said in an interview Wednesday. "It's not good for them at all."

Smaller breweries that aren't reliant on the province's distribution system, however, can sell and deliver directly to private retailers and bars and restaurants, so they're grappling with the increase in demand, Beattie said.

"They're not really set up for a huge increase in requests because they only have a certain amount of people working and ... delivering," he said.

Beattie's comments come after picket lines went up Wednesday in front of all remaining government-run liquor and cannabis stores in the province.

He said government liquor warehouses have been behind picket lines for a while, and with stores now closed, larger breweries have weeks' worth of inventory that's not moving, heavily impacting sales and resulting in some employee layoffs.

The liquor distribution system is efficient and low cost when it's functioning, Beattie said, but it's "strangling" the larger breweries as their best-selling products are sitting idle and potentially expiring during the labour dispute. 

"We respect the fact that people can strike and ask for a better wage, but the downstream effect of this is catastrophic to a number of breweries," he said.

"Our ask is please get back to the table." 

The escalation by the union also includes all Service BC workers, raising the total number of members participating in job action to almost 25,000.

Union president Paul Finch said in a statement that he regrets the impact of the pickets on local communities and members are not taking escalation lightly.

But he said the union is "left with no alternative" in its push for higher wages.

"The government has a choice: they can sit down and bargain with us — or they can continue to let this disruption escalate," Finch said.

"We're ready to talk. We've been ready. The ball is in their court."

There are 34,000 members in the bargaining unit, some of whom are considered essential workers. 

Private liquor and cannabis stores in B.C. remain open, but they are supplied by provincial government distribution warehouses that are behind picket lines.

Service BC, meanwhile, provides services related to drivers licensing, income and disability assistance, hunting and fishing licenses, identification verification and payments for B.C. traffic tickets, as well as student loans and court fines.

The union said Wednesday that a total of 431 provincial government work sites were behind picket lines as the weeks-long labour dispute persists.

Union members rallied outside the B.C. legislature on Monday, the first day of the government's fall session, as part of the escalation.

Finance Minister Brenda Bailey, who has been speaking for the province in the dispute, has said the government wants to balance a fair deal with fiscal constraints.

Finch said that while the union wants an agreement that would help workers deal with rising living costs and inflation, that is not the only goal.

"This is not just about wages — this is about investing in the services people across this province depend on," he said. 

– Darryl Greer, The Canadian Press