Fifty-nine BC community destination marketing organizations will be supported by a newly-announced provincial grant.
Photo screen grab from Google Maps
Province providing tourism support
Published 11:16 PDT, Mon May 25, 2020
Last Updated: 2:13 PDT, Wed May 12, 2021
The province is providing a $10 million grant to support BC community destination marketing organizations (DMOs) that have been severely impacted by COVID-19 travel restrictions.
BC’s community DMOs are not-for-profit organizations that promote tourism to their regions. They rely on funds generated by the municipal and regional district tax, charged to visitors by hotels and other types of accommodation.
“As we look onwards to reopening and restarting the visitor economy, community DMOs are well placed to create effective marketing and development campaigns that will drive visitors to their communities across our beautiful province,” said Nancy Small, chair of the BC Destination Marketing Organization Association.
Small, who is also CEO of Tourism Richmond, welcomed the funding announcement, saying it “will give many of us that ability to remain operating and plan for the future.”
“The tourism industry is a major economic engine and job creator for people in BC, but the impacts of COVID-19 have left the industry struggling,” said Tourism Minister Lisa Beare. “We are supporting the tourism industry today to make sure we can welcome visitors to explore Super, Natural British Columbia when it is safe to do so.”
Without this relief funding, community DMOs would be unable to operate and support economic recovery efforts in the tourism sector.
This funding will help 59 DMOs retain crucial staff positions and offset fixed expenses from May to October 2020.