Local industry leaders named to BC tourism task force

By Richmond Sentinel

Published 1:53 PDT, Fri September 18, 2020

Last Updated: 2:13 PDT, Wed May 12, 2021

Two prominent local industry leaders are among 10 from around the province appointed to a new BC tourism task force.

Tamara Vrooman, president and CEO of Vancouver International Airport, will chair the new task force that will focus on reigniting the province’s tourism sector and work to enhance its long-term competitiveness. Nancy Small of Tourism Richmond, who also chairs the BC Destination Management Organization Association, will also sit on the new committee.

“There is no question that B.C.’s tourism businesses have suffered considerably due to COVID-19, which is why I’m so thankful that the members of this new task force have stepped up to help address the challenges head on,” said Tourism Minister Lisa Beare. “I am confident their vast expertise will be instrumental in putting tourism in B.C. back on a solid footing.”

Members of the tourism task force will also solicit input on how the industry can become more sustainable in the future. A final report will be presented to the minister by Dec. 31.

The province is allocating $50 million in the economic recovery plan to implement new measures that result from the task force’s work. In 2018, tourism contributed over $20.5 billion in revenues to B.C.’s economy.

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