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Richmond Sentinel marketing director Wilson Miao (left) joined city Coun. Bill McNulty and veteran Jim Lamond at Ironwood Mall for the annual Royal Canadian Legion poppy campaign.
Photo submitted
Wear a poppy, lest we forget
—
With every year that passes, the significance of the poppy grows for Jim Lamond.
At 92, the Richmond veteran, a longtime member of Branch 291 of the Royal Canadian Legion, continues to stand tall in honouring the untold individuals who have served our country in the ongoing fight for freedom. Distributing the poppies at Ironwood Mall, as part of the legion’s poppy fund campaign, is one of the way he endeavours to give back—and to remember.
Inspired by Canadian poet and physician Lt.-Col. John McCrae’s haunting “In flanders Fields,” which he wrote during the First World War Battle of Ypres in Belgium, small, red-coloured artificial poppies are traditionally worn on clothing leading up to Remembrance Day to commemorate military personnel who have died in war.
With COVID-19 concerns and precautions limiting volunteers, and more people following guidance to stay home, London Drugs this year launched a new campaign to help the Royal Canadian Legion with donations to its annual national poppy campaign. While poppy boxes still appear at London Drugs locations—as they do every year—the Richmond-based retailer is hoping to help raise additional funds for veterans through a new campaign in partnership with Carlton Cards.
BE KIND invites Canadians to send handwritten cards to friends, families, and neighbours, to show appreciation and brighten their day.
“Now more than ever, people need to be reminded they are not alone,” said London Drugs’ chief operating officer Clint Mahlman.
The funds raised locally are used locally to help with a range of supports and services for veterans and their families. It can include emergency funding, helping veterans get off the streets, completing benefit applications or establishing and supporting programs to help tackle operational stress injuries.
Visit legion.ca for more information.
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