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A partnership between Richmond RCMP and ICBC is aiming to cut down on distracted driving.
Photo by Hannah Scott
Month-long distracted driving campaign kicks off
Published 10:56 PDT, Tue October 19, 2021
Last Updated: 11:51 PDT, Fri October 22, 2021
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Richmond RCMP and ICBC are teaming up for a month-long distracted driving campaign beginning this week.
Officers from the community engagement team, along with volunteers, will be handing out reflectors to pedestrians as a reminder to “be seen, be safe.” The campaign kicks off tomorrow and will run through the middle of November.
“We're reminding road users to be extra alert during the fall and winter months, as visibility and weather conditions worsen,” said Harvey Kooner, local ICBC road safety coordinator. “When driving, focus on the road, leave your phone alone and be ready to yield to pedestrians—especially at intersections. When walking, always use designated crosswalks, make eye contact with drivers and try to be as reflective as possible.”
As part of the campaign, police officers will also be conducting targeted enforcement around distracted driving.
In 2020, Richmond RCMP investigated 38 collisions involving pedestrians and three pedestrian fatalities. To date in 2021 they have investigated 28 collisions involving pedestrians and zero pedestrian fatalities.
“Having to tell a family their loved one won’t be coming home takes its toll on our officers,” says Cpl. Adriana O’Malley, Richmond RCMP media relations officer. “We hope that by educating both pedestrians and drivers about proactive measures they can take, we can prevent a pedestrian from being seriously injured or killed.”
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