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B.C. Super Bowl bettors reminded to play for fun

By Richmond Sentinel

Published 2:16 PST, Wed February 8, 2023

This Sunday’s Super Bowl features a clash between the National Football League’s two most dominant teams, with the Kansas City Chiefs (2.05) the slight underdog against the Philadelphia Eagles (1.80).

With all the buzz surrounding what many believe will be an instant classic, the British Columbia Lottery Corporation (BCLC) is reminding players about the value of setting and sticking to a budget.

On—B.C.’s only legal, regulated gambling website and the only one whose revenue goes back to support the Province of B.C.—players have access to a variety of tools to help manage their play, including budget-setting tools and dedicated GameSense Advisors, who are available via telephone and live chat to support players with healthy play habits, or refer them to treatment and support services if needed.

“The Super Bowl is a marquee sports-betting event for many players, and we want our players to enjoy their experience—whether their bet wins or not,” says BCLC chief operating officer Dan Beebe. “With an ambition to have the healthiest players in the world, all of us at BCLC are encouraging players to not only set time and money limits using’s player-health tools but reflect on their overall play habits so they are well-positioned to maintain their healthy play.”

Ahead of the Super Bowl, BCLC’s new GameSense marketing campaign launched this week and is tailored specifically for sports bettors, reminding players that it’s healthy to take breaks from play, and the value of not allowing pressure to influence their betting.

Players can visit to learn how to set time and money limits as well as the other online tools available to encourage healthy play. For further information, visit

As B.C.’s only 100 per cent legal gambling website, adheres to marketing and advertising standards set out by the Province of B.C. BCLC’s Player Health Assessment program screens and evaluates all marketing and advertising before it goes to market, meeting compliance standards set out by the province to reduce potential harm from gambling.

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